The generator above shuffles the whole bank. Below is the rest of it, laid out block by block, so you can read the words before you paste them anywhere.
Hero lines
- Ideas that survive the media plan
- We buy attention, not impressions
- Brave work, briefed properly
An independent agency of twenty-six people who write the brief, make the work, buy the media and then tell you what it actually did.
Strategy, creative and media sit on the same floor — so nobody can blame another department when a campaign underperforms.
We turned down four briefs last year. Two of them did not need advertising at all, and we said so in the first meeting.
Team bios
Inès Delacroix — Founding partner, strategy
Inès spent nine years client-side running marketing for a mid-size retailer, which is where she learned how briefs actually get written at 6pm on a Friday. She now refuses to accept one with more than three objectives on it. Keeps a folder of campaigns she thinks we should have made.
Rufus Amankwah — Creative director
Rufus writes, and then he cuts about a third of it. He came up through radio, which he says is the only medium that teaches you to make a picture out of nothing — and he still tests every script by reading it aloud, badly, to whoever is nearest.
Beatrix Nagy — Head of media
Beatrix negotiates. She keeps a spreadsheet going back to 2018 with every rate we have ever paid, sorted by owner and by month, and she will tell you cheerfully that January is not a bargain, it is just quiet. Runs half-marathons; mentions it rarely.
Quotes
“They showed us the two routes that did not make it, and explained why. I have sat through a great many agency presentations and that was the first time I trusted the recommendation.”
Marcus Öberg, Marketing Director, home appliances
“The line they gave us — “worth the wait” — is now on the packaging, the vans and the recruitment ads. We paid for a campaign and got a whole vocabulary out of it.”
Signe Dahlberg, Brand Manager
“Our cost per thousand dropped 31% in the first quarter and nobody had to be let go to make it happen. That is the entire review!”
Dev Raghunath, Commercial Director
FAQ answers
Do you work on retainer or per project?
Both, though we push new clients towards a first project. A retainer signed before either side knows how the other works tends to end badly around month five. If the project goes well, we can talk about the year — and we usually do.
How much does a campaign cost?
Creative development starts at $25,000 for a single-market campaign. Production and media are separate and vary enormously: we have run effective local campaigns on a $40,000 media budget and thoroughly unsuccessful ones on ten times that.
Will you take on our competitor?
No. Category exclusivity is written into every contract and it holds for six months after we stop working together. It costs us business and we have never regretted it. If we are already working with someone in your space, you will hear that in the first call, not after the pitch.
Who owns the work once it runs?
You do, outright, including the concepts you did not select. Talent, music and stock licenses are separate and time-limited; we flag every expiry date in the handover document, so a poster does not quietly turn into a legal problem in eighteen months.
Closing lines
If you have a brief, send it. If you have a problem and no brief, that is often more useful — bring the sales figures, the complaints and the thing a competitor did that annoyed you, and we will work out together whether advertising is even the answer.
First conversations are free and take about an hour. We will tell you inside that hour if another agency is a better fit for the work, and we usually know somebody worth calling.
Sample copy written for this trade. The businesses, people and prices in it are invented – that is the point of placeholder text.