Not Lorem Ipsum

Not Lorem Ipsum

Placeholder text that reads like real copy

In an ideal world this site would not need to exist: the copy would be written before the design starts. Back in reality, schedules and budgets often put the words last, and the layout gets filled with lorem ipsum – Latin nobody reads.

So we wrote the words instead: placeholder text for 53 industries, in five languages — headlines, service lists, team bios, quotes and FAQs that sound like a real business, not a placeholder. Set how much you need, pick which blocks, copy it into the design and see how the layout actually behaves with sentences of uneven length, numbers, quotation marks and bullet points in it.

Try it

Pick an industry
Blocks
Amount
4
Format

We started in 2014 with two people and one borrowed desk. Today there are nineteen of us, and the thing that has not changed is that whoever picks up the phone can answer your question without transferring you twice. Most of our work still comes from people who were recommended by someone we finished a job for years ago.

What we do

  • Consultation — A ninety-minute session where we go through what you have, what is missing, and what it would take to close the gap. You leave with a written summary, whether or not you hire us.
  • Project delivery — Fixed scope, fixed price, agreed before anything starts. If the scope changes we re-quote in writing — you will never open an invoice and find a surprise on it.
  • Ongoing support — A retainer for the small things that pile up: a change here, a question there. Most clients use four to six hours a month, and unused hours roll over for a quarter.
  • Emergency call-outs — When something breaks at 4pm on a Friday, you get a person, not a ticket number. Average response time last year was 47 minutes.

Every project starts the same way: we ask what you have already tried. It is the fastest question there is. Nine times out of ten the answer tells us more than a two-hour briefing would, and it means we do not sell you something you have already found does not work.

Industries

View all

Questions about placeholder text

Is the copy free to use?
Yes. Generate what you need, paste it into a mockup, hand the file to a client – no account, no attribution, nothing to agree to. It is placeholder text; it exists to be replaced.
How is this different from a lorem ipsum generator?
A lorem ipsum generator hands you even, meaningless Latin. This one hands you sentences written for a trade: prices with currency symbols, a product name long enough to break a column, questions, quotation marks, a paragraph three times longer than the one above it. Those are the things that break a layout, and they are exactly what Latin filler hides.
Can I publish the generated copy on a live site?
Please do not. Every sentence is invented – the prices, the qualifications, the people – and each industry bank is shared by everyone who picks that trade. Use it to test a design, then replace it with words that are true.
Which industries and languages are covered?
53 industries, from dentists and cafés to estate agents and app developers, each with its own bank in English, Spanish, German, Japanese and French.
Does it work without JavaScript?
The page shows a sample from the copy bank either way. The controls – which blocks, how much, which format, the copy button – need JavaScript. Nothing is sent anywhere: the generator runs entirely in your browser.

What lorem ipsum actually says